About us

About Cheryl’s Boutique in Townsville

Rekindling the fashion of the past

Our boutique resembles a fashion salon from Paris in the 1950's. It is so authentic, one might expect an impeccably dressed lady with a poodle, holding a pink striped hat box and boutique bags to exit through the front doors. Come experience the atmosphere of a bygone era at our fabulous boutique in Townsville today!

Amazing merchandise and welcoming services

Over the past 20 years, Cheryl Collins has worked hard on the stock selection, merchandising and customer service of her boutique. She loves seeing her store prosper, grow and stand out from the crowd. 
"Fashion is a competitive industry. My goal with my new store is to offer outstanding merchandise in an elegant environment, with unparalleled customer service". 
store owners

Upgrade your wardrobe

Cheryl's Boutique is a one-stop shop for your entire outfit including the suit, shoes, hosiery, gloves, jewellery and specially handcrafted matching hats and fascinators.  

We strive to consistently offer a wide variety of brands, high end to affordable, always keeping timeless, classic fashion in mind. Our store is stocked with one-of-a-kind designer pieces and items Cheryl has hand selected whilst travelling overseas.
women wearing accessories

Your unique experience

Building strong relationships with our customers is very important to us. We take our role as fashion advisors very seriously and pride ourselves on always offering individualized service and attention to detail when dressing our valued guests. 

A locally owned and operated family business

The most important thing is to enjoy your life. To be happy. That’s all that matters.

Audrey Hepburn

Visit our shop

We want shopping at Cheryl's Boutique to be a personalised, unique and fun experience for all the ladies in the area. Come in for a visit and have a cup of tea today! We look forward to meeting you.
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